Why choose us?


JBI training course London UK

Why Choose Us ?

We are certainly not the only training company out there, or the biggest, but we strive to be the best. One of our core principles is to only sell a quality of service that is proven.  We only promote services we believe in, even if it means missing out on a few clients. We’re the only known company that offers a personalised technology training service with an uncompromising level of quality and three decades of experience, all at a sensible price tag.


Here are our 8 reasons why you should trust us to upskill your technology team.


We know what’s important

We understand that there is a growing Technology skills gap out there and that our clients are forever fighting to recruit and retain good talent.  Additionally, the talent already in place needs to be more productive than ever...

We understand that great training is essential to help plug the skills gap and improve productivity and that, as a training provider, you need us to deliver courses that are :

  • Relevant
  • Available
  • Short & Flexible
  • Client-Centric
  • Innovative
  • Engaging
  • Consultative
  • Value for money

These principles guide us in everything that we do.

We aim to get it right – first time

When we take you on  as a new client, working with your training requirement is a full-time job.  Instead of just cranking out a standard quotation, we study your industry sector, thoroughly review your team’s current and future skill requirements, work with you to optimize your training course content and duration and more, all to ensure that your training course is a success.

It’s a lot. And we’ll treat you as if you are our one and only client. We need to get it right in order to secure your trust and ensure repeat business.

It takes practiced and experienced hands to get training right.  our instructors are all  also seasoned consultants in their subject matter.

Our goal is to deliver training outcomes that work for you, not just in the classroom, but especially back in the workplace where you’ll know that you’ve had good value for money.

We know what we're doing

We've been around since 1995 and between the experts on our sales and instructor teams, we have decades of experience creating and delivering technology training courses, and ensuring great training outcomes for our clients.

We’ve worked with thousands of different businesses in every imaginable sector, including many household names and leading companies such as BBC, Cisco, Tesco, NHS, MOD, and dozens more.

With most of our clients, our training courses aim to up-skill and re-skill people in order to make sure they are well equipped to perform their work in a fast changing world.

We’ll also  add value during the training by giving delegates the chance to draw upon the instructor’s real life experiences with the technology and by also facilitating a conversation which will actively engage delegates and help make the newly acquired skills relevant.

When you work with us, you’re working with a team of experts who live and breathe technology - and we love what we do!

We hire the top Tech instructors

Finding competent instructors is difficult and our hiring and interview process is very strict.

Our instructors go through a number of tests and months of training and practice before they can work with our clients.

Our instructors are subject-matter experts who practice what they preach out in the real world.

They really know their stuff and can add value in the classroom by getting a conversation going which is engaging and relevant to technology issues that delegates may encounter back in the office.

Practical, hands-on Labs are designed by our instructors to be short, engaging and relevant.

We're honest and we spoil our clients

Honesty is another one of our core values. We’ve built a reputation through honesty and communication with our clients.

We are trusted by our clients to take their training requirements seriously and to deliver on our promises of great training courses.

We’re not in the churn-and-burn business of constantly replacing unhappy dropped clients with new ones every few months. We work long hours so our clients see the results of our efforts and stick with us for years to come. The greatest compliment is repeat business which forms over 90% of our business model.

If delegates are struggling, we’ll quickly find out, and we’ll go the extra mile to help them during the course. We’ll make client management aware that they struggled. These aren’t easy things to bring up to clients, but we believe honesty is the best policy, even if it means an uncomfortable conversation. We tell it how it is.

We have an ROI-focused strategy

Training is expensive and time-consuming, and takes time to yield results, but we wouldn’t be selling a service that wouldn’t eventually pay for itself.

We know that the cost of training is much more than the fees you pay. The fees are often dwarfed by the man hours lost by a team spending days in front of the wrong instructor or being preached the wrong content.

We won’t let that happen!

We deliver skills that work back in the office


The skills we teach you today need to work back in the office, or we’ve all wasted our time.

We are forever changing course content and Labs to ensure that they remain fresh and relevant, so that you know that your newly acquired skills are going to be applicable when you are back at your desk.

We're available on multiple channels

Face to Face training courses have traditionally been our backbone.

Recent global events have accelerated our use of digital channels for course delivery via Zoom, Teams, etc… This has enabled us to be more flexible and available, delivering training to you when you want it and wherever you are.

With all the hype about e-learning, we have maintained our focus on Live, Instructor-led training – it may not be as low-cost as e-learning, but we’ve found that there is no substitute to live training when high quality outcomes are required.

Live, instructor-led courses allow real life skills transfer, they allow delegates to collaborate and share skills and insights, they allow delegates to actively engage and network and allow delegates to participate in a truly social environment that works best for us as human beings.


Let’s get your training underway

Want some free advice about training options? Let’s have a chat and talk about what we can do to help.




+44 (0)20 8446 7555



Corporate Policies     Terms & Conditions
JB International Training Ltd  -  Company number 08458005

Registered address Wohl Enterprise Hub 2B Redbourne Avenue London N3 2BS